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  • The Canvas of Customer Journeys

    Where every click becomes a brushstroke of meaningful interaction.

Features that craft unique customer experiences

Go beyond just automating repetitive tasks. Reach out to quality leads, humanize their engagements, bridge the gap between marketing and sales, and do a lot more with Zoho Marketing Automation.

FEATURES

Lead Generation
Lead Nurturing
Behavioral marketing
Journeys
Web analytics
Multichannel marketing
Marketing planner
Lead Generation

Generate quality leads

Whether it's your website, blog, or events, prospects are everywhere. Never miss out on capturing them with our lead generation features, like signup forms, landing pages, and pop-ups. You can also pull in leads from Zoho CRM and other services through seamless integrations.

Lead Nurturing

Nurture your leads

Develop a strong connection with your leads at every step by sending them relevant content. Communicate with them on a regular basis to understand where they stand in your sales cycle. Stay connected with leads even if they aren't ready to convert immediately.

Behavioral marketing

Analyze lead behavior

Understanding lead behavior goes a long way in helping you deliver the most effective messages. With Zoho Marketing Automation, study your leads, gain insights about their interests, and offer them the best possible experience.

Journeys

Hyper-personalized engagement journey

Every lead converts differently. Visualize and design unique engagement paths for every lead using journeys. Adding context and offering solutions is what boosts customer engagement.

Web analytics

Improve conversion with real-time analytics

Analytics help you predict growth. Assess the effectiveness of your campaigns using our insightful dashboards and reports. Set goals and track the leads who accomplish them. Learn which channels generated high leads through attribution reports.

Multichannel marketing

Automate multichannel marketing

Modern consumers use multiple channels. It's important to reach them where they are. Choose from a wide range of platforms like email, SMS, WhatsApp, and social media to interact with your leads and customers.

Marketing planner

Build and manage marketing plans

Design and manage all your marketing activities under a single roof using our marketing planner. On top of that, keep tabs on your ROI and track your budget. What gets measured gets improved.